New Era

For more than a century, New Era has been a leader in headwear design and craftsmanship. Since its founding in 1920, the brand has stayed true to its commitment to quality and innovation. Best known for the iconic 59FIFTY cap, New Era changed the landscape of sports headwear and became the official supplier to Major League Baseball in the 1990s.

New Era Houndstooth 9FORTY GREEN MED 60960357

New Era Houndstooth 9FORTY

350 SEK
New Era Ocelot Print 9FORTY BLACK 60960344

New Era Ocelot Print 9FORTY

350 SEK
New Era Infill 9FORTY BLACK 60960326

New Era Infill 9FORTY

350 SEK
New Era Houndstooth 9FORTY DARK RED 60960320

New Era Houndstooth 9FORTY

350 SEK
New Era Fabric Mix 940 LIGHT BEIGE 60960303

New Era Fabric Mix 940

400 SEK
New Era Mini Logo 9TWENTY DARK GREEN 60915990

New Era Mini Logo 9TWENTY

350 SEK
New Era Chunky Knit Beanie DARK GREEN 60915975

New Era Chunky Knit Beanie

400 SEK
New Era Short Cuff Beanie NAVY 60915971

New Era Short Cuff Beanie

350 SEK
New Era IMG Coops Pin Pillbox BLACK 60915872

New Era IMG Coops Pin Pillbox

830 SEK
New Era IMG Coops Pin Beret BLACK 60915870

New Era IMG Coops Pin Beret

700 SEK
New Era Pattern PU 9FORTY BLACK 60915860

New Era Pattern PU 9FORTY

350 SEK
New Era Pattern PU 9FORTY LIGHT BEIGE 60915858

New Era Pattern PU 9FORTY

350 SEK
New Era New York Yankees MLB Aoe Pc 59FIFTY Low Profile NAVY 60915799

New Era New York Yankees MLB Aoe Pc 59FIFTY Low Profile

650 SEK
New Era IMG Coops Pin Beret DARK GREEN 60915793

New Era IMG Coops Pin Beret

700 SEK
New Era Mini Logo 9TWENTY DARK RED 60915769

New Era Mini Logo 9TWENTY

350 SEK
New Era Cord Midi 9TWENTY BLACK 60915755

New Era Cord Midi 9TWENTY

350 SEK
New Era MLB Icon 59FIFTY NAVY 60915749

New Era MLB Icon 59FIFTY

550 SEK
New Era Wool Script Beret BLACK 60915736

New Era Wool Script Beret

500 SEK
New Era Cosy Leopard 9FORTY MED BROWN 60915734

New Era Cosy Leopard 9FORTY

350 SEK
New Era MLB Cargo Pants NAVY 60897495

Releasing Soon

New Era MLB Cargo Pants

900 SEK
New Era Animal Print 9TWENTY DK BEIGE 60844105

New Era Animal Print 9TWENTY

400 SEK
New Era Animal Print 9TWENTY BLACK 60844104

New Era Animal Print 9TWENTY

400 SEK
New Era Coops Cord 19Twenty NAVY 60758937

New Era Coops Cord 19Twenty

500 SEK
New Era Coops Cord 19Twenty DARK BROWN 60758936

New Era Coops Cord 19Twenty

500 SEK

A century of iconic headwear
Guided by CEO Chris Koch's vision, New Era has grown into the number one headwear brand globally, spanning the realms of sport, fashion, music, and entertainment. The brand's dedication to authenticity and innovation shines through in collaborations with cultural icons like Spike Lee, pushing boundaries in custom fashion headwear.

Rooted in its hometown of Buffalo, New York, New Era returned to its origins in 2006, reinforcing its commitment to local craftsmanship and community. This homecoming symbolized a renewed dedication to excellence, ensuring that every cap bearing the New Era emblem embodies the spirit of quality and authenticity.

Celebrate a century of craftsmanship and style with New Era. Whether on the field, courtside, or on the streets, elevate your look with a New Era cap that blends tradition with cutting-edge design, embodying the spirit of innovation and excellence that defines the brand.