Porter Yoshida & Co.

Now back to Porter

Founded in 1962 as the first sub-label of Yoshida & Co., Porter would enjoy immense success in the coming decades and to this day remains the main brand under the Yoshida & Co. umbrella despite the successful launches of other sub-labels such as Porter Girl and Luggage Label. A major turning point for the brand came in the 80s when Porter began to experiment with novel materials, in an attempt to break ranks with the mainstream demand for leather bags. It wasn’t long before they became fascinated with the three-layer fabric used in MA-1 flight jackets, a piece of apparel abundant since the end of the war. Incredibly light and durable, the nylon fabric became an intrinsic design element of their celebrated Tanker model, which would debut in 1983. This mastery of materials borrowed from the militaristic MA-1 jacket still shines through today as the fabric of choice throughout the Porter line-up with most of their bags recognizable thanks to their nylon shell and neon orange interior.

Despite their global success, Porter has never shown an interest in expanding beyond crafting bags, which demonstrates a foundational ethos that can be tied back to one Japanese proverb. “Mochi wa mochiya”, which roughly translates as ‘if you want mochi, go to a mochi maker’, represents Porter’s drive to offer a mastery of the products they create, a principle that sees that all Porter products are still exclusively made in Japan to this day.

We are incredibly excited to be stocking Porter at NAKED Copenhagen, and for you to experience the incredible craftsmanship that goes into each stitch. Explore our first delivery online or in-store now.