adidas Running x NAKED Copenhagen EVO SL Zip - The New Active
Words by: Jess Harvey
Being active used to mean pushing yourself. Now, it can simply mean showing up.
"Let's just walk" is the new Uber. An afternoon run is just as likely to end with drinks as it is a finish line. Somewhere along the way, movement stopped being about proving anything and simply became part of everyday life. The adidas Originals x NAKED Copenhagen collaboration reflects that shift.
adidas Running x NAKED Copenhagen
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Led by the Evo SL, a lightweight performance runner that moves effortlessly from the run to everything that comes after, and a capsule of elevated running apparel, the collection is designed for wardrobes that no longer separate sport from style. It reflects a new definition of active, where there's no single way to move.
The future of activewear isn't built around the workout.
It's built around everything else.
adidas Running x NAKED Copenhagen EVO SL Zip and full ready to wear collection will be available at NAKED Copenhagen on August 14th.
adidas Running
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Big thanks to:
Talent: @sophieluccaa @rodriguekitwanga @alfabebber
Photographer: Simon Birk @simonbirkphoto
Videographer: Marcus @filmbymn
Light: Trust Rental @trustrental @polcobas
Sounddesign: Oliver Malone @olivermalone
Colorgrade: Hannah Squires @hansquires
Production assistant: Josephine Tanja @josephinetanja
Production assistant: Rebeca @puigcerc0s
Intern: Claudia @claudiatorrep
Hair & Make-up: Martine Mackenhauer @martine_mackenhauer
Stylist: Secily Viviana @secilyviviana
Words by: Jess Harvey @notjessharvey
Creative Direction & Producer: NAKED Copenhagen @nakedcph