ASICS SportStyle Sensory Bloom Collection -
Nobody sees the same bloom twice
Words by: Kamilla Selina Lepik
The same flower looks different depending on who's looking at it. And from what angle. The same city looks different depending on which street you walked in from. The same shoe looks different on someone else's foot than it did on the shelf, or in the box, or in your head before you'd actually seen it.
The object stays the same. A flower's still a flower. The person standing in front of it changes the perspective. What mood they're in, what time of day it is, who else is around.
ASICS SportStyle Sensory Bloom tells three different stories through one collection. The GEL-CUMULUS™ 16 is soft focus and a close up, the type of shoe you notice first through how it feels. The HYPERSYNC™ is more sharp and more deliberate, built like someone who knows where they're going. The GEL-NYC™ 2.0, is the bolder wide shot, acting a bit more edgy than the other two.
Three shoes and three types of blooming, depending on who's looking. You'll notice something different in it than the person next to you, while both of you are looking at the same flower. The more eyes on it, the more to see because of it. Wear the one that caught your eye first.
ASICS SportStyle Sensory Bloom, available now at nakedcph.com.
ASICS SportStyle
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Big thanks to:
Talent:
Sara Tekle @sarateklenielsen
Mathilde Ceylan @mathildeceylan
Alma Sofie @almasofie.l
Photographer & Videographer: Marcus Nielsen @filmbymn
Styling: Secily Viviana @secilyviviana
Hair & Make-up: Martine Mackenhauer @martine_mackenhauer
Lighting: Pol Cobas @polcobas
Copywriter: Kamilla Selina Lepik @gem1l
Community Manager: Josephine Tanja @josephinetanja
Creative Direction and Production: NAKED Copenhagen @nakedcph